Content Credentials - New Requirements for Media Provenance Labels for Gen AI Content

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Originally Aired - Tuesday, April 16   |   3:00 PM - 3:30 PM PT

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The use of generative AI in media production has attractive benefits.   Capturing these efficiencies will require compliance with growing US and International regulations for the inclusion of secure media provenance labeling.   The Coalition for Content Provenance and Authenticity (C2PA) has developed a broadly adopted standard for maintaining this information as media flows through production processes where elements of AI will be used to enhance and augment content.    This panel will be a progress report,  exploring the maturity of the standard, the regulatory imperative, look at early technical implementations and deployments in the field.

Presented as part of:

Panels on New Challenges and Opportunities in Media


Mounir Ibrahim
EVP Public Affairs and Impact
Andrew Jenks
Executive Director, C2PA and Director of Media Provenance, Microsoft
Bruce MacCormack
Project Origin (CBC/Radio-Canada)
Judy Parnall
Head of Standards & Industry
Andy Parsons
Sr Director Content Authenticity Initiative
Helge O. Svela
Media City Bergen