From QR to Cart: How the Shoppable TV Revolution is Reshaping Retail
Originally Aired - Tuesday, April 16 | 10:00 AM - 11:00 AM PT
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Shoppable Television, long a dream of marketers and broadcasters, seems to be finally having its moment. The ubiquity of the QR code, a not-so-new technology that was amplified by the pandemic, has aided consumer acceptance of shopping while watching. Shrinking the funnel from the moment of inspiration, when a consumer is first exposed to a product, to purchase, is now here. Come find out why and listen to the stakes as the $6 trillion U.S. retail industry is about to be upended.
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