The Complex Business of CTV Ad Measurement, Metrics and Cross-Platform Buying

Streaming Summit

Originally Aired - Monday, April 15 | 10:15 AM - 11:15 AM PT

W106-W107

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As advertisers have more options for buying across SVOD, AVOD and FAST, CTV is projected to be the fastest-growing segment of the media landscape. This session will discuss the seismic industry shift from siloed to converged currency models and the ensuing challenges in valuing digital and streaming ad impressions. Hear about the measurement side of advertising, the powerful role that big data and integrated platforms play in delivering accurate and consistent results, and what brands are demanding for targeting. Hear from leading experts on how CTV ad opportunities evolve and mature for brands to leverage effectively in terms of cost-effectiveness, measurement, targeting and cross-platform buying.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT