2024 NAB Show logo
­

How Can We Make Broadcast TV More Successful?

Capitalize Zone , Capitalize Zone: Theater

Event Time

Originally Aired - Tuesday, April 16   |   12:15 PM - 12:45 PM PT

Event Location

W2149 Capitalize Zone Theater

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.

Videos Resources

Videos

Resources

{{video.title}}

Log in to your myNAB Show to join the zoom meeting!

Resources

Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

This session will consider how new and innovative technologies might enable traditional broadcasters to fight back, delivering all the advantages of OTT services, instantly on a normal broadcast TV channel, and without the need to download or sign into an app.  

The speakers will discuss the following questions:

  • How disruptive will these new broadcast technologies be and what will be the impact on the TV industry?
  • Will these new technologies herald a resurgence broadcast TV use for US broadcasters? 
  • How will these new technologies affect how ad dollars are split between OTT services and traditional broadcasters? 
  • Given the new technologies now available, what is the future for broadcast TV and the broadcast TV ad market?

Speakers

Skip Flenniken
Skip Flenniken
VP & GM, Technology Business Development
Sinclair Broadcast Group
Rob Lewis
Rob Lewis
CEO
ROXi / FastStream