Sip & Speak: Beyond Branding: The Spirit of Audio to Drive Sales
Originally Aired - Tuesday, April 16 | 10:00 AM - 10:30 AM PT
Pass Required: Core Education Collection Pass
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Advertisers want more than just branding from their advertising spend – they want to be able to directly impact sales. This session will debunk the notion that it’s difficult to create programs that lead directly to sales via Radio advertising and will show you how to work effectively with media buyers to accomplish this goal.
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