Defining and Deploying Personalization for Better User Engagement

Streaming Summit

Originally Aired - Tuesday, April 16 | 10:45 AM - 11:45 AM PT

W106-W107

Pass Required: Streaming Summit Pass

Don't have this pass? Register Now!

Create or Log in to myNAB Show to see Videos and Resources.

Videos Resources

Videos

Resources

Click to Join the Zoom Meeting

{{resource.title}}

Resources

{{resource.title}}

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

As content variety increases amidst media mergers and studios reopen their catalogs for licensing across multiple services, personalization is touted as the holy grail to increase subscriber engagement and reduce churn. From UX design to machine learning, accessibility to live sports, streaming personalization demands investment, expertise, and collaboration across all disciplines and at every step in the customer journey. This session will discuss best practices for making content more accessible to discover and consume to deliver truly personalized experiences as streaming matures and evolves.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT