The Complex Business of Sports Streaming: Fragmentation, Bundling and Retention


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Originally Aired - Tuesday, April 16   |   1:30 PM - 2:30 PM PT

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Pass Required: Streaming Summit Pass

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As we enter the next era of sports streaming bundles, the playbook for leveraging sports properties to maximize engagement, revenue predictability, and customer lifetime value while mitigating rights costs is undergoing massive changes. This session will tackle the latest developments and implications for a sports industry reshaped by streaming, including licensing, bundling, advertising, and exclusive games available on OTT platforms.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT



Speakers

David Guinan
Chief Digital Officer
The Cowboy Channel
Andreas Heyden
CEO
Dyn Media GmbH
Yannick Manuel Ramcke
GM, OTT
OneFootball
Christy Tanner
Founder
Coraly Partners (former EVP/GM, CBS Interactive)

Moderator

Carlo De Marchis
Founder
A guy with a scarf