From QR to Cart: How the Shoppable TV Revolution is Reshaping Retail

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Originally Aired - Tuesday, April 16   |   10:00 AM - 11:00 AM PT

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Shoppable Television, long a dream of marketers and broadcasters, seems to be finally having its moment. The ubiquity of the QR code, a not-so-new technology that was amplified by the pandemic, has aided consumer acceptance of shopping while watching. Shrinking the funnel from the moment of inspiration, when a consumer is first exposed to a product, to purchase, is now here. Come find out why and listen to the stakes as the $6 trillion U.S. retail industry is about to be upended.


Francesca Dijols
Principal, Head of Customer Growth Strategy
Steve Macbeth
Director of Technology for Consumer Electronics
Amazon Retail
Haohong Wang
General Manager
TCL Research America
Collette Winn
VP, Strategy and Operations, Ad Innovation and Commerce Partnerships


Douglas Montgomery
Global Connects