The Complex Business of Sports Streaming: Fragmentation, Bundling and Retention

Streaming Summit

Originally Aired - Tuesday, April 16 | 1:30 PM - 2:30 PM PT

W106-W107

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As we enter the next era of sports streaming bundles, the playbook for leveraging sports properties to maximize engagement, revenue predictability, and customer lifetime value while mitigating rights costs is undergoing massive changes. This session will tackle the latest developments and implications for a sports industry reshaped by streaming, including licensing, bundling, advertising, and exclusive games available on OTT platforms.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT