The Evolution of Broadcast Delivery through ATSC 3.0

Event Time

Monday, April 15   |   3:15 PM - 3:45 PM PT

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The broadcast industry is undergoing significant changes in delivery for large-scale events, monetization, and synchronization. Smart TVs are swiftly replacing set-top boxes, necessitating multicast delivery of traditional broadcast feeds. This session will explore the role of Smart TVs equipped with NextGen TV (ATSC 3.0) antennas and how multicast delivery can mitigate broadcast issues, reduce congestion, and enhance user experience. Gain insights into current and future media broadcast delivery trends and discover the industry's imperative to address these challenges.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT


Eric Black
CTO/GM of Media
Kevin Cotlove
EVP, Chief Digital Officer
Sinclair Broadcast Group


Mark Donnigan