Catch a Global Star: Unveiling the Rise of Non-English Entertainment

Event Time

Originally Aired - Wednesday, April 17   |   11:00 AM - 11:45 AM PT

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Join us for a Town Hall highlighting the global surge in demand for non-English content. Dive into the latest statistics revealing a remarkable shift — with seismic growth in content investment, reaching a record-breaking $247B and markets like S. Korea, Germany, and India leading the charge. Explore the fascinating landscape where Japanese anime reigns supreme, with 3 of the top 5 "most-in-demand" titles globally. But that's not all – discover how ad-supported entertainment is making a triumphant comeback, as major streamers embrace hybrid models and FAST Channels open doors to a world of foreign content. Don't miss this crash course on the future of global entertainment.


Melissa Bidgoli
Sales and Marketing Executive
Guy Bisson
Ampere Analysis
Gavin Bridge
Vice President of Media Research
CRG Global
Yolanda Macias
Chief Content Officer


Douglas Montgomery
Global Connects