Evolving Monetization Models and the Future of Advertising

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Originally Aired - Monday, April 15   |   12:15 PM - 12:45 PM PT

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Pass Required: Exhibits Pass (All-Badge Access)

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In this panel discussion about the trends and technologies transforming media brands, the panel will be talking about:

  • Omnichannel personalization and leveraging audience insights to tailor targeting and boost engagement.
  • Interactive, shoppable ads, including how brands successfully merge ads and e-commerce by featuring products in content to drive direct sales and engagement.
  • TV convergence ads, which bring digital and traditional TV together for aligned campaign management, consistent measurement, and smart audience reach.
  • Generative AI in ad tech, and how leading companies use it to revolutionize ad operations and sales, enhancing revenue.

Join us for a deep dive into the strategies shaping tomorrow’s revenue landscape.


David Wolf, Group Vice President, Communications, Media and Entertainment Business.
Nazariy Mamrokha, Associate Vice President, Engineering.
Yevhenii Prokapalo, Senior Manager, Engineering.


Nazariy Mamrokha
Associate Vice President, Engineering
GlobalLogic, A Hitachi Group Company
Yevhenii Prokapalo
Senior Manager, Engineering
GlobalLogic, A Hitachi Group Company
David Wolf
Group Vice President CME
GlobalLogic, A Hitachi Group Company