Keeping Listeners Engaged Through Stopsets
Originally Aired - Tuesday, April 16 | 2:00 PM - 2:30 PM PT
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Radio Station Consultant and author Andy Meadows will share some unique strategies to keep listeners from changing the station during commercials. Like strengthening the content on the other side, effectively teasing to that content, quick mid-break imaging and live wedges, in-stopset contesting and ways to turn spots into entertainment elements. Plus, he’ll discuss the psychology and science behind stopset length and placement.
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