Play to Win: Unleashing the Power of Gaming in Entertainment

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Originally Aired - Monday, April 15   |   3:00 PM - 4:00 PM PT

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Pass Required: Exhibits Pass (All-Badge Access)

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Gaming has a stronghold on Gen Z culture unlike other forms of entertainment and continues to extend its content footprint across social and traditional platforms - from TikTok and TV to podcast and film. Despite the amount of dollars and eyeballs spent on gaming, the industry still remains elusive to many traditional industry stakeholders. This panel explores the power of gaming across entertainment, sports and music from a group of execs helping brands unlock new generations of customers and community members, and super charge their marketing opportunity. They will discuss what the industry is doing right and how traditional entertainment and media companies can learn from its success

Please Note: This session is available with an Exhibits Pass(All-Badge Access) - it does NOT require a Core Education Collection Pass..




William Breslau
Director of Strategic Partnerships
Atlantic Records
Brian Colbert
Head of Industry, Cross-Platform Gaming Sales
Will Siderys
Senior Director of Business Development - Fan Dynamics & Music
Loaded, Open World
Bernie Su
Showrunner, Director, and Producer


Chris Thomes
Creative Content Officer