Play to Win: Unleashing the Power of Gaming in Entertainment

Bonus Content: Unlocking Hollywood , Core Education Collection , Core Education Collection: Create Series

Originally Aired - Monday, April 15 | 3:00 PM - 4:00 PM PT

W225

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Gaming has a stronghold on Gen Z culture unlike other forms of entertainment and continues to extend its content footprint across social and traditional platforms - from TikTok and TV to podcast and film. Despite the amount of dollars and eyeballs spent on gaming, the industry still remains elusive to many traditional industry stakeholders. This panel explores the power of gaming across entertainment, sports and music from a group of execs helping brands unlock new generations of customers and community members, and super charge their marketing opportunity. They will discuss what the industry is doing right and how traditional entertainment and media companies can learn from its success

Please Note: This session is available with an Exhibits Pass(All-Badge Access) - it does NOT require a Core Education Collection Pass..