Shoppable TV Ads (As Performance Channels!) Town Hall
Originally Aired - Tuesday, April 16 | 11:00 AM - 12:00 PM PT
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This year shoppable TV ads could position OTT players, social platforms, and QR codes as the performance channels for advertisers to meet their consumers. The living room mindset for Shoppable TV is changing in households around the world. Can you provide a value exchange to users that provides seamless interaction with your favorite show and associated merchandise? The US consumer social commerce market is expected to reach 86 billion dollars this year and it is becoming normal to see video on any device and interact with it. The consumer’s expectation for Shoppable TV is growing so can we make sure we don’t check out too early? Takeaways Join this town hall to learn how Shoppable TV is growing in Europe and the US. What is working, and how is content conditioned to promote fandoms to purchase around Sports and Unscripted television?
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