PRESTOplay for Addressable TV Ads with next gen SGAI support

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Originally Aired - Sunday, April 14   |   3:00 PM - 3:20 PM PT

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PRESTOplay for Addressable TV Advertising, an extension of castLabs PRESTOplay suite, enhances the existing comprehensive hybrid video player SDKs to support the upcoming next generation of ad-insertion technology - currently referred to Client-Side/Server Guided Ad Insertion by the Industry (SGAI). This offering provides a transformative approach to ad insertion in streaming media, leveraging HLS Interstitials and DASH MPD Insertion events. It optimizes the end-to-end ad insertion performance and end user experience. This ensures a scalable, efficient and streamlined process for ad insertion, making PRESTOplay a powerful tool for everybody aiming to increase ad revenues while maintaining a superior viewer experience.


Thasso Griebel
Technical Lead of Player Development