Beyond the New TV Era: The Future of Local Broadcasting and National Audience Engagement
Originally Aired - Sunday, April 14 | 2:45 PM - 3:15 PM PT
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Staying ahead of new technology shifts and rapidly evolving business models is a constant challenge. Industry leaders like The E.W. Scripps Company have pioneered IP-based video distribution methodologies and future-proof broadcasting standards like ATSC 3.0 / NextGen TV to transform national, local and hyperlocal television. Executives from E.W. Scripps and technology partner LTN sit to discuss the evolving realities of national network, local broadcast, free ad-supported streaming TV (FAST), and new opportunities in live sports and news — while gazing into the crystal ball at what comes next for media organizations and station groups in a world where customization is key.
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