Roku Fireside Chat: Igniting Engagement with Data, AI, and Innovation


Event Time

Monday, April 15   |   1:30 PM - 2:00 PM PT

Event Location

Pass Required: Streaming Summit Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.

Videos

Resources

{{video.title}}

Log in to your myNAB Show to join the zoom meeting!

Resources

Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Data is no longer viewed solely as a source of audience insights but as a powerful tool for creating deeply meaningful and personalized user experiences. Join this fireside chat between Roku and Braze to hear about how they're driving customer engagement and retention by activating data to better understand their customers and building experiences with AI that go beyond basic personalization.



Speakers

Allyson Kurth
Sr. Director, Media, Entertainment and Gaming
Braze
Ric Lwin
Director of Product and Operations, Marketing Technology
Roku