Using generative AI to reduce churn and secure loyalty

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Originally Aired - Tuesday, April 16   |   10:15 AM - 11:00 AM PT

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This session showcases how CSG is using Amazon SageMaker and generative AI capabilities to empower companies to reduce churn, build trust, and secure loyalty with proactive retention. The onboarding-to-cash journey for any subscriber contains critical touchpoints that can either strengthen or damage customer relationships and lead to churn. Unclear and confusing interactions can frustrate customers and erode trust. Optimizing the onboarding-to-cash journey with AI presents a real opportunity to reduce subscriber frustration and improve satisfaction. Explore how you can achieve hyper-personalized engagements tailored to each customer, which will give your subscribers compelling reasons to stay—and spend more as a result.


John Fendly
VP of Product Management