Art Adams Presents: Illuminating the ARRI Advantage: Unrivaled Integration of Imaging and Lighting for Live Production

Event Time

Originally Aired - Tuesday, April 16   |   3:30 PM - 4:00 PM PT

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

ARRI, the only company that develops both imaging and lighting products, introduces the ALEXA 35 Live. This groundbreaking camera, combined with ARRI's meticulously tuned lighting, achieves unparalleled color accuracy and cinematic quality in live entertainment. ARRI’s Lens Specialist and Cinematographer, Art Adams, will guide the audience through illustrating the differences between the classic ARRI look and the new iconic look, demonstrating how the ALEXA 35 and ARRI’s lighting work together to capture ultra-realistic skin tones and a wide color gamut. Art will showcase how this integration of imaging and lighting technologies empowers creators to capture stunning visuals in challenging live environments. By attending this presentation, you will learn the difference in color rendering index (CRI) between the ALEXA 35 and non-ARRI cameras and witness the uncompromising precision that defines the ARRI Look, together with the new ALEXA Mode in the Skypanel X. 


Art Adams
Product Specialist, Cinema Lens
ARRI Americas Inc.