The Interconnection of Media and Entertainment
Originally Aired - Monday, April 15 | 10:00 AM - 10:30 AM PT
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CoreSite's VP of Solution Architecture, Brian Eichman, will share compelling data highlighting the critical need for colocation in the media industry. Viewers are increasingly favoring streaming platforms over traditional TV methods. This shift is prompting content providers and broadcasters to adapt their distribution strategies. Success in this evolving landscape relies on leveraging colocation, cloud services and peering networks effectively. Nielsen reports that streaming now accounts for 38.1% of total TV usage, signaling a significant shift in viewer behavior towards digital platforms.
The Super Bowl generated a threefold increase in internet traffic, stressing the importance of robust digital infrastructure during high-demand events.
Americans spend an average of three hours and nine minutes daily streaming digital media, illustrating the dominance of streaming in modern media consumption (Source: Forbes). Forbes notes that 99% of US households subscribe to at least one streaming service, highlighting the widespread adoption of digital content platforms. These insights underscore the urgency for media companies to invest in colocation, cloud computing and optimized network peering to meet the demands of today's streaming-driven market.
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