Break the Bottleneck: Building Scalable Media Workflows for Global Creative Teams

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Originally Aired - Tuesday, April 16   |   5:00 PM - 6:00 PM PT

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Creative teams are known for their big ideas and even bigger files. Unfortunately, storage and network infrastructure is not always ready to scale or keep up with the most ambitious projects. Conventional media distribution tools are limited by point-to-point architectures - creating performance bottlenecks for creative and post-production teams. Cloud services operate on a centralized, hub-and-spoke model, causing delays and less efficient collaboration. What do you do when it’s time to deliver within fixed deadlines using existing IT and cloud infrastructure while working from anywhere? In this session, you’ll learn how to activate the best global talent from anywhere (hybrid & fully remote) with the flexibility to use the applications your team is already invested in. Explore the benefits of leveraging on-premises infrastructure - and optionally hybrid cloud - to ensure production pipelines keep pace with creative inspiration. And how to avoid killing productivity with slow transfers, updates, proxies, and other cumbersome editorial and data management tasks. Hear from speakers on how they get the world’s most loved media to market fast without the limitations of cloud-only collaboration tools.


Christiaan Botha
Head of Technology
Sunrise Productions
Adam Kranitz
Chief Marketing Officer
Alan McSeveney
Head of Technology
Danny Yoon
Creative Director & Partner
Mr. Wolf