What Media Brands Can Learn from 1000 Superfans

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Originally Aired - Tuesday, April 16   |   3:30 PM - 3:50 PM PT

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Brad Altfest, Director of Media & Entertainment at Agora, explores how media companies can learn from the concept of "1000 superfans" which proposes that content creators can find success by gaining thousands of superfans, instead of millions of less-engaged followers. Learn why superfans matter, how to platform and monetize them, the impact of influencers, and how to engage next generation audiences.

The discussion will explore ideas on interactive experiences that:

  • Support segmentation based on behavior, preferences and feedback.
  • Streamline access to exclusive content, perks, discounts, etc.
  • Prioritize social features to encourage reviews, testimonials, ratings, and sharing content.
  • Simplify the collection of 1st party data from superfans to create content and products.
  • Identify opportunities to show appreciation and gratitude for their support.
  • Introduce opportunities for e-commerce integration.


Brad Altfest
Director of Media & Entertainment