Unlocking Even Better Efficiency and Budget Savings with Enhanced Encoding
Originally Aired - Tuesday, April 16 | 3:40 PM - 4:00 PM PT
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Codecs are used at pretty much every stage of the broadcast workflow, from capturing the content to ingest, right through to delivery to the end user. And just as the tools and technology available to the broadcast industry are always evolving, codecs too are continuously advancing to compress and decompress data with ever greater efficiency and finesse. As users’ needs change and new technologies emerge, new codecs, and codec features, are continually being developed. While codecs are standardized, developers may add unique features and improve performance, which may result in differences in quality and efficiency. MainConcept offerings, including VVC/H.266, HEVC/H.265 and AVC/H.264, incorporate unique features to give its partners even more benefit from their particular unique features. Three features in particular stand out: AutoLive Encoding, AutoMatch Encoding and SABET (Smart Adaptive Bitrate Encoding Technology). Each of these features has been designed to enable more efficient, cost effective and seamless content delivery. AutoLive allows for the best possible quality, automatically, by adjusting the performance level on each frame to ensure a constant encoding time. AutoMatch is able to effortlessly split and stitch content within a playlist to encode new video identical to a pre-recorded video library. SABET smartly improves OTT encoding resulting in greater than a 30% reduction in encoding time for typical adaptive bitrate scenarios. Each of these technologies are meant to create efficiencies that both save money and utilize fewer processing resources, which is a win for the service and for sustainability. This paper will detail how these three features have been incorporated into a variety of workflows while giving readers the insights to incorporate these or similar techniques to realize savings.
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