The Power of Generative AI for Personalizing Video Content

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Originally Aired - Monday, April 15   |   11:50 AM - 12:10 PM PT

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In today’s rapidly evolving landscape of content creation, a brave new world is emerging; video service providers are utilizing AI-assisted content creation pipelines to streamline the content creation process. As the technology advances, AI-assisted tools will aid in content creation, preparation and distribution, enabling unprecedented content personalization. 

This paper will describe the emerging, AI-assisted content supply chain for video content, highlighting each component and its role in the AI pipeline. The paper will define premium content in light of the new challenges that video service providers are facing, including security, data, and orchestration of best-of-breed services in a fragmented environment. The paper will analyze generative AI and nascent open-source Large Language Model (LLM) orchestration frameworks, providing a high-level architecture blueprint for preserving business sovereignty. The paper will also explore how existing assets and brand identity materials can be leveraged to train AI systems to maintain brand consistency, thereby enhancing audience engagement and brand loyalty in the evolving content landscape. To conclude, the paper will share insights into how video service providers can responsibly navigate the AI revolution, ensuring the production of high-quality, safe, and personalized content, and ultimately thrive in this new era of content production. 

Presented as part of:

Generative AI Uses and Video Transcoding


Alain Nochimowski
Chief Technology Officer