SCTE: Giving Your FAST Channel a Leg Up Using SCTE Technologies

Broadcast Engineering and IT Conference , Core Education Collection , Core Education Collection: Connect Series

Originally Aired - Tuesday, April 16 | 11:30 AM - 12:30 PM PT

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SCTE has a set of Technical and Engineering Emmy winning technologies that can be applied to IPTV streaming. Popular FAST services use manifest driven streaming delivery where revenues are derived from ads using ad insertion/replacement methods which can vary from simple techniques to more complex and often proprietary approaches. It is a high-volume service but its ARPU is low compared with other streaming models. To increase its revenues, FAST services need to expand to additional streaming platforms in an interoperable manner and utilize more sophisticated ad strategies. SCTE technologies can provide this and scale the deployment of these services through interoperable optimizations between the content provider and distributors, including MVPDs. SCTE technologies can also be used to provide scheduling to create the entire FAST channel, such that multiple manifests can be simultaneously generated for each distribution platform originating from a single instruction set stream using 224 Viewing Policy/ Audience filtering constructs. This approach can integrate with existing manifest manipulators/SSAI systems while reducing its amount of decisioning to support syndication and more complicated ad techniques.

This session will present this concept followed by a lively panel discussion with Streaming Technologists and SCTE Advertising Technology Professionals.