Breaking the Ice: Navigating the Challenges of Broadcasting Niche Olympic Sports

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Originally Aired - Monday, April 15   |   11:00 AM - 11:50 AM PT

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Curling is a well known Winter Olympics sport, but many people only see it every 4 years. Join Dan Miall (BirdDog) and John Benton (Curling Stadium) as they discuss the unique challenges in drawing audiences globally to a less well-known sport.

Traditional broadcast is filled with Tier 1 sports which often leaves less well-known sports with a limited outlet. Bringing full production value to alternative content boost viewers and increases awareness for communities and associations globally. Curling is a prime example. Join Dan Miall – CEO and Co-Founder of BirdDog as he discusses with John Benton – CTO of Curling Stadium as they discuss how innovative technology from BirdDog and NDI® assisted in amplifying the Curling story across North America and Europe.

Featuring a combination of interesting discoveries and technical insights this session promises to be beneficial to anyone looking to boost their production value and ultimately their audience for any special interest group on a budget. 




John Benton
Chief Technical Officer / Executive Producer
Curling Stadium


Dan Miall