Radio Visual Content Delivery – Metadata Management
Originally Aired - Sunday, April 14 | 3:00 PM - 3:20 PM PT
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The rapid growth of screens in cars capable of displaying text and full color graphic images opens the door for radio broadcasters to increase listener engagement with relevant visual images that complement their audio content. Hybrid Radio platforms expand the ability to deliver metadata beyond the confines of analog and digital terrestrial radio. New cloud-based software solutions simplify operations, deliver compelling visual content to the dash, and enables new revenue streams for radio broadcasters In this paper the author will examine the multiplatform capabilities, implementation implications, challenges and marketing and new revenue opportunities available to radio broadcasters. We will explore delivery opportunities for RDS/RBDS, HD Radio, DAB, Streaming audio platforms, and Hybrid radio including Radio DNS and xperi Autostage.
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