Small and Medium Market Radio Forum

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Originally Aired - Saturday, April 13   |   2:00 PM - 6:00 PM PT

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Welcome Remarks: 2:00-2:15 p.m.

Roundtables: 2:15-3:50p.m.:

Practical AI Applications for Radio 

See what your peers are doing to implement AI across their stations from content to creating more efficient operations and ad sales support, without having to break their budgets. 

Content Creation: Innovative Approaches and Strategies 

How are stations innovating when it comes to creating new content? Learn from your peers on how they are leveraging talent, platforms and technology to create engaging content that attracts listeners and advertisers. 

Successfully Tap into Political Ad Dollars 

The 2024 election cycle is upon us. This roundtable will offer you suggestions as to how to maximize revenue from both campaigns as well as Issue Advocacy Groups and PACs We will cover the basic rules & regulations regarding political ad buys and properly posting to the FCC’s Public Inspection File. There will be time for Q & A with Communications Attorney David Oxenford and Roger Rafson, SVP for Political at Gen Media Partners. Political ad revenue is wonderful. Doing it correctly is essential!

How to Perfect Your Syndication Approach and Strategies  

How are your peers developing their syndication strategies? Learn what they are doing to pick the right content, establish relationships with distribution partners, customize content and monetize digital syndication. 

Community Building Strategies for Radio  

Discuss with your peers the innovative strategies stations are using to engage niche communities within their audience, and see how you can implement an effective community marketing strategy for your station.  

Exchange creative ideas with your peers on how to cultivate local community engagement at your stations. Learn how to grow your audience by implementing effective outreach to niche communities. 

Creating an Effective Radio Promotion 

Learn how your peers have created exciting - and effective – radio promotions in this roundtable. You’ll gain insights into how others have managed competitions, listener engagement strategies and maintained the balance between content and promotion. 

Finding and Developing On-Air Talent 

What makes a successful on-air personality and how do you develop your talent to be even more engaging? This session takes a deep dive into the strategies programmers are using to identify talent and develop them into on-air stars, including tactics to help them connect with their audiences. 

How to Stay Relevant in the Connected Car of Today and Tomorrow

Discuss how connected cars are providing radio with amazing, timely insights into how, when and where listeners are engaging with their station's programming.  

How to Effectively Launch and Manage Digital Ad Sales 

Despite being a growing revenue source for radio broadcasting, stations still have questions about how to manage the digital ad sales process effectively. Learn how your peers entered the digital ad sales space and how they manage the process during this roundtable discussion. 

 Generational Connections: Ensuring Engagement Across Generations  

How do you effectively manage your promotions and programming to target various generations of listeners with different listening behaviors and expectations? This roundtable will allow you to explore with your peers on how to engage with different audiences and create the appropriate content.


Economic Outlook – Opportunities and Obstacles to Broadcasting Success: 4:00-4:30 p.m.

How does radio better leverage a growing portfolio of potential revenue streams when digital and streaming services continue to aggressively grow their market share? Nicole Ovadia, Vice President, Forecasting & Analysis at BIA and Justin Nielson, Principal Analyst, S&P Global Market Intelligence will dig into the major factors affecting radio’s revenue landscape, from the impact of the economic and political landscapes on consumers to changing audience demographics and the growing presence of digital/streaming services. They will then hold a quick panel discusion moderated by Quu Inc. CEO Steve Newberry. 

Maximizing Radio Revenue: Monetizing Everything You Create: 4:35-5:10 p.m.

With so many revenue streams available to broadcasters, what makes the most sense for you to pursue as a small –to midsize broadcaster?  This panel, consisting of Pierre Bouvard, Chief Insights Officer CUMULUS MEDIA | Westwood One,  Julie Koehn, President, Lenawee Broadcasting Company, Rhonda Lapham, Market President, iheartMedia, and Dustin Wilson, Senior Director of Digital Strategy, Marketron will identify unique revenue streams and creative ways to pursue them that are possible even with smaller budgets and staff. 

Closing Remarks: 5:10 p.m.

Reception: 5:15-6:15 p.m.


Pierre Bouvard
Chief Insights Officer
Westwood One / Cumulus Media
Collin Jones
Executive Vice President, Corporate Strategy & Development
Cumulus Media
Julie Koehn
Lenawee Broadcasting Company
Rhonda Lapham
Market President
Justin Nielson
Principal Analyst
S&P Global Market Intelligence
Nicole Ovadia
Vice President Forecasting & Analysis


Julie Bell
Affiliate Sales Manager
Jonathan Brewster
El Dorado Broadcasting
George Cernat
Director, Product Marketing
Joe D'Angelo
Senior Vice President of Broadcast Radio and Digital Audio
Raphael George
Vice President of Affiliate Sales and Content
Laura Ivey
Director of Research
Edison Research
Brad (Murdoc) Jurgensen
The HomeSlice Group
Robert Meisse
President & General Manager
Mid-State Multimedia Group
Steve Newberry
Chief Executive Officer
Quu, Inc.
David Oxenford
Wilkinson Barker Knauer, LLP
Roger Rafson
SVP Political/Issue Advocacy & Strategic Alliances
Gen Media Partners
Peter Tanz
President / CEO
Midwest Communications
Dustin Wilson
Senior Director of Digital Strategy
Chris Witting
Syndication Networks Corp.
Zack Zalon
Super Hi-Fi