Sip & Speak: How to Change or Revitalize your Station’s Brand
Originally Aired - Monday, April 15 | 3:00 PM - 3:30 PM PT
Pass Required: Core Education Collection Pass
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Michigan Public will walk through why they chose their rebrand strategy, the obstacles they experienced along the way and the opportunities that have come from their efforts. Whether you are going through programming and audience changes or just need to upgrade your brand to better connect with your listeners, this panel will provide strategies on how to approach that process and stay the course.