Sip & Speak: How to Change or Revitalize your Station’s Brand

Event Time

Originally Aired - Monday, April 15   |   3:00 PM - 3:30 PM PT

Pass Required: Core Education Collection Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Michigan Public will walk through why they chose their rebrand strategy, the obstacles they experienced along the way and the opportunities that have come from their efforts. Whether you are going through programming and audience changes or just need to upgrade your brand to better connect with your listeners, this panel will provide strategies on how to approach that process and stay the course. 


Jim Hume
Phire Group
Wendy Turner
Executive Director
Michigan Public