Sip & Speak: Using Sweepstakes Successfully to Grow Audience & Revenue
Originally Aired - Tuesday, April 16 | 9:00 AM - 9:30 AM PT
Pass Required: Core Education Collection Pass
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Sweepstakes are an extremely effective tool in generating audience and ad revenue growth – if it’s done well. If not, they can backfire and create issues for your station. Learn some best practices on how to launch sweepstakes so they are a big win for your station.
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