Sip & Speak: Beyond Branding: The Spirit of Audio to Drive Sales

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Originally Aired - Tuesday, April 16   |   10:00 AM - 10:30 AM PT

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Advertisers want more than just branding from their advertising spend – they want to be able to directly impact sales. This session will debunk the notion that it’s difficult to create programs that lead directly to sales via Radio advertising and will show you how to work effectively with media buyers to accomplish this goal.


Linley Grande
VP/Political Strategies Manager
Gen Media Partners