Measurement Metrics That Matter for Radio: Discussion Den

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Originally Aired - Sunday, April 14   |   2:00 PM - 2:50 PM PT

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Discuss with research and sales peers how they use data to present the best case to media buyers. You’ll learn what data they rely on and how it’s presented to win over buyers.


Pierre Bouvard
Chief Insights Officer
Westwood One / Cumulus Media
Dan McDonald
Vice President, Research
National Association of Broadcasters
Rich Tunkel
Managing Director
Nielsen Audio