Maximizing Radio Revenue: Monetizing Everything You Create

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Originally Aired - Tuesday, April 16   |   3:00 PM - 3:50 PM PT

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Radio stations have more options than ever when it comes to developing new streams of revenue. But where to start and what should be pursued? From monetizing archival content to digital ad sales, this panel will identify the various revenue streams to pursue and how to identify what makes the most sense for you and your station.


Pierre Bouvard
Chief Insights Officer
Westwood One / Cumulus Media
Chad Lopez
Red Apple Media/WABC Radio
Kevin Perry
Vice President/General Manager
Perry Publishing & Broadcasting Company, Inc.
Dave Santrella
Salem Media Group
Scott Siler
EAB Media Group