Creating Winning Hyperlocal Programming Strategies

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Originally Aired - Tuesday, April 16   |   1:30 PM - 2:20 PM PT

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Local news is one area where stations remain strong, particularly as more communities lose their local newspapers. But stations are digging even deeper and focusing down to the neighborhood level. Learn what your peers are doing to connect at the hyperlocal level to grow their audiences and revenue.


Cater Lee
Vice President, Original Programming and On-Air Talent Development
Spectrum Networks
Mark Neerman
Head of Content, Neighborhood TV
Cox Media Group
Colby Tyner
Senior Vice President of Programming
Radio One & Reach Media


Adam Wiener
Continuous Media LLC