AI Strategies for Sales, Marketing and Operations - How to Leverage AI to Increase Revenue and Improve Efficiencies


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Originally Aired - Tuesday, April 16   |   11:30 AM - 12:20 PM PT

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AI isn’t just about content. How are stations effectively leveraging AI to support ad sales and operations to help increase revenue and improve efficiency? Learn from this panel of experts as they share strategies that they’ve used to improve their bottom lines.



Speakers

Kathy Eagle
Kathy Eagle is President of TopLine
Futuri Media
Andrew Finlayson
EVP Digital Media Strategies AI
SmithGeiger Group
Sarah Foss
Chief Technology Officer
Audacy
Mary Rogers
Senior Vice President of Sales
Futuri Media

Moderator

Jon Accarrino
Founder of Ordo Digital and Strategy Practice Leader
STIRR