Using AI as a Creative Content Tool


Event Time

Originally Aired - Sunday, April 14   |   1:00 PM - 1:45 PM PT

Event Location

Beethoven, Encore Hotel

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Generative artificial intelligence offers powerful tools to content creators across the TV, streaming and social media ecosystem. Creatives and technologists share where it can and does assist in fostering efficiencies and executing ideas, along with the cautionary boundary lines that must be navigated when adopting artificial intelligence’s use.



Speakers

Joe Fiveash
Vice President of Enterprise Media
The Weather Company
Melody Hildebrandt
Chief Technology Officer
FOX
Brian McNeill
CPO and Founder
Stringr
Mike Palmer
AVP, Advanced Technology/Media Management
Sinclair
Kurt Rao
SVP and CTO
Tegna
Jeanniey Walden
CEO, Host
Liftoff with Jeanniey Walden

Moderator

Jon Accarrino
Founder of Ordo Digital and Strategy Practice Leader
STIRR