Application of Large Language Models (LLM) in Media

Broadcast Engineering and IT Conference , Core Education Collection , Core Education Collection: Connect Series

Originally Aired - Saturday, April 13 | 11:30 AM - 12:30 PM PT

W220-W221

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[ 11:30 am - 11:50 am ] Television Viewership Reimagined Through Generative AI
[ 11:50 am - 12:10 pm ] Making Your Assets Mean Something: Evolving Asset Management Systems Using Semantic Technologies
[ 12:10 pm - 12:30 pm ] Creating and implementing AI-powered Conversational Search to Drive Viewer Engagement

The Application of Large Language Model (LLM) in Media presentations explore use cases of generative AI. These include a potential new multi-dimensional Q&A chatbot that improves the analysis of show performance, illustrating how semantic and contextual technologies that lend meaning to content help media asset management systems evolve to answer richer queries and accelerate content creation, and how LLMs can improve the search and discovery experience for consumers.