Applications of ATSC 3.0 Technology

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Originally Aired - Saturday, April 13   |   11:30 AM - 12:30 PM PT

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[ 11:30 am - 11:50 am ] ATSC 3.0 and Wireless Emergency Alerting - a Great Match
[ 11:50 am - 12:10 pm ] Dynamic Ad Insertion through [Data Distribution as a Service System (DDaaS) – MMT Protocol – Broadcast Application] without Internet connection
[ 12:10 pm - 12:30 pm ] Translators for ATSC 3.0


The ATSC 3.0 presentations include ATSC 3.0’s ability to provide weather alerts for mobile devices, cellular’s inability to provide emergency alerts due to failing infrastructure, introduction to research on major solutions that utilize the Ad Insertion function using the Sinclair DDaaS Platform and the MMT transport protocol, and an examination of the topology, implementation, and differences of ATSC 1.0 and ATSC 3.0 translators.

Included in this Session:

ATSC 3.0 and Wireless Emergency Alerting - A Great Match Dynamic Ad Insertion Using a Data Distribution as a Service Platform and MPEG Media Transport Translators for ATSC 3.0


Fred Engel
Chief Technology Officer
PBS North Carolina
Niakam Kazemi
Principal Product Architect, Technology
Sinclair Broadcast Group
Chris Lamb
Device Solutions Inc.
David Neff
General Manager
Anywave Communication Technologies, Inc.


Rick Ackermans
Director of R.F. and Transmissions Engineering
CBS Television