Panels on New Challenges and Opportunities in Media


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Originally Aired - Tuesday, April 16   |   3:00 PM - 4:00 PM PT

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[ 3:00 pm - 3:30 pm ] Content Credentials - New requirements for media provenance labels for Gen AI content
[ 3:30 pm - 4:00 pm ] ATSC 3.0 Broadcast Core Networks: Serving diverse use-cases across a heterogeneous broadcast and supplier ecosystem.

 

The New Challenges and Opportunities in Media panels provide an update on the progress of the Coalition for Content Provenance and Authenticity design and deployment, and educates on how broadcasters, service providers, and networking technology companies are creating and deploying advanced Core Networks to maximize the opportunities of NextGen (ATSC3) Broadcasting.


Included in this Session:

Content Credentials - New Requirements for Media Provenance Labels for Gen AI Content ATSC 3.0 Broadcast Core Networks: Serving Diverse Use-Cases Across a Heterogeneous Broadcast and Supplier Ecosystem


Speakers

David Francois
VP of Enterprise Strategy
The E.W. Scripps Company
Mounir Ibrahim
EVP Public Affairs and Impact
TruePic
Andrew Jenks
Executive Director, C2PA and Director of Media Provenance, Microsoft
Microsoft
Bruce MacCormack
Chair
Project Origin (CBC/Radio-Canada)
John McCoskey
Chief Operating Officer
SpectraRep
Mark O'Brien
President
SpectraRep
Judy Parnall
Head of Standards & Industry
BBC
Andy Parsons
Sr Director Content Authenticity Initiative
Adobe
Helge O. Svela
CEO
Media City Bergen
Denise Willsey
Director of Sales & Business Development
Hewlett Packard Enterprise

Moderator

Rebecca Hanson
Director-General
North American Broadcasters Association