How Can We Make Broadcast TV More Successful?


Event Time

Tuesday, April 16   |   12:15 PM - 12:45 PM PT

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This session will consider how new and innovative technologies might enable traditional broadcasters to fight back, delivering all the advantages of OTT services, instantly on a normal broadcast TV channel, and without the need to download or sign into an app.  

The speakers will discuss the following questions:

  • How disruptive will these new broadcast technologies be and what will be the impact on the TV industry?
  • Will these new technologies herald a resurgence broadcast TV use for US broadcasters? 
  • How will these new technologies affect how ad dollars are split between OTT services and traditional broadcasters? 
  • Given the new technologies now available, what is the future for broadcast TV and the broadcast TV ad market?



Speakers

Skip Flenniken
VP & GM, Technology Business Development
Sinclair Broadcast Group
Rob Lewis
CEO
ROXi / FastStream