Addressable Advertising on Linear TV & OTT/FAST
Originally Aired - Sunday, April 14 | 3:00 PM - 3:30 PM PT
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This session will cover Addressable Advertising (DAR & DAI) on Linear TV for Pay TV (Broadcasting/Multicast) and OTT/FAST (Unicast). It will be in 2 parts:
Part 1: Intro Anypoint Media and FLOWER Presentation (10-15 minutes). Anypoint will showcase its unique solution, FLOWER, which covers ad serving, ad decisioning and ad podding specialized for Linear TV services. This will be followed by commercial use cases from its 9+ years of experience in the field.
Part 2: Q&A (15-20 minutes)
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