Defining and Deploying Personalization for Better User Engagement


Event Time

Tuesday, April 16   |   10:45 AM - 11:45 AM PT

Event Location

Pass Required: Streaming Summit Pass

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As content variety increases amidst media mergers and studios reopen their catalogs for licensing across multiple services, personalization is touted as the holy grail to increase subscriber engagement and reduce churn. From UX design to machine learning, accessibility to live sports, streaming personalization demands investment, expertise, and collaboration across all disciplines and at every step in the customer journey. This session will discuss best practices for making content more accessible to discover and consume to deliver truly personalized experiences as streaming matures and evolves.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT



Speakers

Scott Olechowski
Chief Product Officer and Co-Founder
Plex
Alex Otero
Technical Director
Globant
Arash Pendari
Founder & Creative Director
Vionlab

Moderator

Chris Willard
Founder & Strategic Comms Partner
Chris Willard Communications