Defining and Deploying Personalization for Better User Engagement

Event Time

Tuesday, April 16   |   10:45 AM - 11:45 AM PT

Event Location

Pass Required: Streaming Summit Pass

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show to see Videos and Resources.




Log in to your myNAB Show to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

As content variety increases amidst media mergers and studios reopen their catalogs for licensing across multiple services, personalization is touted as the holy grail to increase subscriber engagement and reduce churn. From UX design to machine learning, accessibility to live sports, streaming personalization demands investment, expertise, and collaboration across all disciplines and at every step in the customer journey. This session will discuss best practices for making content more accessible to discover and consume to deliver truly personalized experiences as streaming matures and evolves.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT


Scott Olechowski
Chief Product Officer and Co-Founder
Alex Otero
Technical Director
Arash Pendari
Founder & Creative Director


Chris Willard
Founder & Strategic Comms Partner
Chris Willard Communications