Combating Churn with Better Packaging and Distribution Strategies


Event Time

Monday, April 15   |   11:30 AM - 12:30 PM PT

Event Location

Pass Required: Streaming Summit Pass

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From SVOD and AVOD, through tiering product features, consumers are overwhelmed with the number of OTT choices in the market. This session will discuss what consumers want from OTT services and the impact of their choices on OTT business models. It will discuss the pros and cons of going DTC vs. distributing through partners, bundling with other streaming services and how these approaches might increase subscriber engagement. The session will highlight factors including catalog choice, windowing, revenue models (e.g., free trials, hybrid paid/ad-supported, annual pricing plans), bundling, and product features (e.g., number of simultaneous streams, HD vs. 4K resolution).

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT



Speakers

Titus Bicknell
(former CDO & EVP, Operations, AMC Networks)
Matthew Dominguez
Director, Streaming Distribution and Partnerships
Cox Media Group
Stewart Frey
Data Strategy and Technology Executive
(former VP, Technology, WWE)
Matt Ross
Managing Director
Digital I

Moderator

Jonathan Hurd
Partner
Altman Solon