Combating Churn with Better Packaging and Distribution Strategies

Streaming Summit

Originally Aired - Monday, April 15 | 11:30 AM - 12:30 PM PT

W106-W107

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From SVOD and AVOD, through tiering product features, consumers are overwhelmed with the number of OTT choices in the market. This session will discuss what consumers want from OTT services and the impact of their choices on OTT business models. It will discuss the pros and cons of going DTC vs. distributing through partners, bundling with other streaming services and how these approaches might increase subscriber engagement. The session will highlight factors including catalog choice, windowing, revenue models (e.g., free trials, hybrid paid/ad-supported, annual pricing plans), bundling, and product features (e.g., number of simultaneous streams, HD vs. 4K resolution).

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT