Secrets of the Media Giants: Unifying Digital Content Operations

Connect Zone , Connect Zone: Theater

Originally Aired - Tuesday, April 16 | 3:00 PM - 3:30 PM PT

W3943 Connect Zone Theater

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Get a behind-the-scenes look of how three large media organizations across print, broadcast and entertainment successfully transformed their digital operations.

Digital transformation is not a question of when but how - and how fast. In this informative session, hear about the challenges these globally recognized brands faced and the steps they took to overcome them.

Explore how they streamlined operations, consolidated costly legacy systems and empowered content teams to deliver for their audiences via a unified digital publishing approach.
Beyond the content infrastructure that’s required to serve 24/7 content demands for audiences across devices and channels, find out how a modern CMS needs to perform as an end-to-end digital experience platform.
Learn about the integration-ready framework media organizations need to successfully grow, optimize and monetize their bottom lines.
Find out how expansion through a multisite approach drives cost savings and efficiencies for publishers with multiple lines of business and large teams of contributors.

The challenges are clear. In this session, learn how some of the biggest names in the business overcame these obstacles and got ahead.