The Business of FAST: Ad Dollars, Viewer Measurement and Content Saturation

Streaming Summit

Originally Aired - Monday, April 15 | 1:30 PM - 2:30 PM PT

W108-W109

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As FAST ad inventory grows, the platforms they reside on have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV. FAST services have become crucial to SVOD players searching for new distribution platforms and revenue streams and an opportunity to engage audiences on alternative platforms with different viewership behaviors. This session will discuss how, with such rapid growth and saturation and the hope of new revenue sources, players in the ecosystem have to reassess what it will take to make FAST successful in the years to come.

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT