The Business of FAST: Ad Dollars, Viewer Measurement and Content Saturation


Event Time

Monday, April 15   |   1:30 PM - 2:30 PM PT

Event Location

Pass Required: Streaming Summit Pass

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As FAST ad inventory grows, the platforms they reside on have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV. FAST services have become crucial to SVOD players searching for new distribution platforms and revenue streams and an opportunity to engage audiences on alternative platforms with different viewership behaviors. This session will discuss how, with such rapid growth and saturation and the hope of new revenue sources, players in the ecosystem have to reassess what it will take to make FAST successful in the years to come. 

Keywords: Streaming Media, Streaming Summit, Streaming Video, Dan Rayburn, OTT



Speakers

Bethany Atchison
VP, Distribution Partnerships
Vevo
Jeremy Justice
VP, Product Management
Gracenote
Joe Lerner
Exec Director, Advertising Partnerships
Xumo
Takashi Nakano
Content & Business Development
Samsung TV Plus

Moderator

Adam Wiener
Founder
Continuous Media LLC