Gamba, Therese

Therese Gamba is chief marketing Officer and executive vice president acquired programming for NBCUniversal Local, NBCUniversal’s division that is home to the local media groups NBC Owned Television Stations, NBC Sports Regional Networks and the Telemundo Station Group, as well as multicast networks COZI TV and TeleXitos. Together, the media groups and networks deliver local sports, news, weather, consumer and investigative reporting and lifestyle entertainment to English and Spanish speakers across any platform and screen. Gamba also oversees The Arthouse, the division’s award-winning graphics unit.  

As the division’s primary contact for acquiring syndicated programming, she assists in the selection, scheduling and promotion of new programming.  In her role as chief marketing officer, Gamba represents the division in the NBCUniversal Marketing Council, coordinating broader cross-company promotional campaigns and marketing efforts, including the Olympics. 

Gamba joined NBCUniversal in August 2011 as senior vice president of marketing for the NBC Owned Television Stations group, bringing 20 years of television experience in broadcast, cable and syndication where she held several senior marketing and brand building roles.   

Prior to NBCUniversal, Gamba worked as a consultant specializing in marketing and media strategies for a wide range of clients, including Warner Bros. Domestic Television Distribution.  She spent seven years at the ABC Owned Television Stations from 2002 to 2009, as vice president of programming, advertising and promotion at KABC in Los Angeles and vice president of programming and tation marketing at KGO in San Francisco.  At both stations, she was responsible for the overall branding of the station as well as its digital platforms.  Additionally, Gamba’s duties included purchasing and scheduling acquired programming as well as developing and producing original content. 

Before ABC, Gamba worked at Viacom for four years, as vice president of marketing for TNN: The National Network (currently known as The Paramount Network) where she was part of the team that rebranded the channel from a regional to a national network, and vice president of marketing for Worldvision Enterprises, where she led marketing of their syndicated programming, including “Judge Judy.”  Previously, Gamba was the director of advertising and promotions for Columbia-TriStar Television Distribution for three years, working on both business-to-business and consumer marketing campaigns for off-net and first run programming. She was also a marketing and advertising consultant for Frank N. Magid Associates, where she consulted for local television stations across the country.  An award-winning producer and creative director, Gamba began her career in local radio and television in her native San Francisco. 

Gamba earned her B.A. in communications and government from St. Mary’s College in California, and a M.A. in radio and television from San Francisco State University. She is a member of the Advisory Network for The Change Engine and the Advisory Council of the Urban Arts.  She has served on the board of directors of the New York Chapter of American Women in Radio and Television, was a member of San Francisco Leadership Class of 2006 and was on the board of directors of Junior Achievement of Southern California. She resides in New York City.