Daugherty, Derek

Daugherty, Derek

Business Development and Sales Marketing at M&M's, FedEx, and F1

Derek Daugherty has over 30 years of experience in growing global brands for companies like Mars and YouGov. His experience of building brand awareness, conversion, and loyalty through actionable insight, emotional storytelling, and cultural relevance has been industry leading. Derek currently focuses on brand integration in sports and entertainment.

 

Sessions/Events
Creator Economy: Lessons from Follow Me's Influencer Showdown
Monday, April 15 1:30 PM - 2:30 PM PT