Gelick, Rob

Rob Gelick was most recently the Chief Product Officer of Paramount Streaming where he led the strategic product direction of Paramount's global streaming portfolio of direct-to-consumer subscription and free ad-supported video services including Paramount+, Showtime and Pluto TV, as well as the multi-platform digital experiences for CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network, and Smithsonian Channel. In this role, he was responsible for overseeing the data-driven product lifecycle and agile development process across platforms from concept through delivery and ongoing operations.

Earlier in his tenure at the company, Rob served as Executive Vice President and General Manager of CBS Entertainment Digital where he was part of a select team that envisioned, pitched, developed and launched CBS All Access, the digital subscription video on-demand and live streaming service from CBS. Rob later drove the transition from CBS All Access to Paramount+ and oversaw the product, design and engineering teams that brought the service to market. Gelick first joined the company as the GM of Mobile, driving the company’s transition onto emerging platforms and new distribution channels.

Prior to joining CBS, Gelick was one of the founding executives at start-up Helio where he spearheaded and managed an award-winning portfolio of mobile social networking and media services including the industry’s first comprehensive YouTube Mobile offering. Before Helio, Gelick spent eight years at Motorola in various design and product planning roles. There he pioneered many of the world’s first mobile commerce and entertainment offers and was instrumental in bringing the company’s strategic alliance with Apple iTunes to Motorola’s next generation mobile devices.